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Our first major rebrand in over 25 years
![](https://dry3hqtui1ccb.cloudfront.net/brand-launch/images/devils-logo-reveal-poster.png)
We’re excited to launch a refreshed vision for our brand that’s expressive of our past, but equipped to face the future.
Its purpose is to bring us closer to our fans,
win new ones, and build a distinct and competitive brand.
Most of all… to create a truly unique
and thrilling entertainment experience.
Aggressive Side Profile
C for Cardiff
D for Devils
Snarl. Honouring The Old
Flames
of Hell
Building a bold brand
on and off the ice
![](./dist/images/alignment/belfast-giants.png)
![](./dist/images/branding/shop-cta.jpg)